Beauty Without Cruelty: Product Review & Giveaway

See winners here.

I've been a vegetarian for about 16 years now.  I mean if you want to get all technical, I started off vegan for a year, found it too difficult, went vegetarian for 2 years, and then eventually started eating fish.  So I guess you can call me semi-vegetarian.  My dream job from second grade until junior high was to become a veterinarian (And then I watched Mission Impossible and decided I wanted to become a field agent for the CIA).  Plus I realized I didn't want to be the "evil doctor" that gives shots to dogs and puts them to sleep.  Don't think I can handle being dreaded by dogs lol.  Anyways point being -- I've always had a soft spot for animals.

So when I was contacted by Beauty Without Cruelty to try out their products, I was definitely intrigued and also felt a little ashamed for not looking into these kinds of products sooner.  Beauty Without Cruelty was the very first cosmetics brand to eliminate animal testing (since 1963).  As stated on their website their mission is to create "ethical, cruelty-free products that are made with natural, organic, and safe ingredients, are superior in performance, and are an exceptional value.  All BWC color cosmetics are suitable for vegetarians and vegans, and are fragrance free. Nail colors are free of toluene, formaldehyde, and pthalates." 

I picked out the the "black" eye defining pencil and the Natural Infusion Moisturizing Lipstick in "Tansy Tease" to try.  The first thing I noticed was how gorgeous the packaging was.  I would say comparable to Benefit or Too Faced -- very modern/girly in design.

So I'm not much of a lipstick wearer -- mostly due to my chronic dry lips.  Every time I try and apply lipstick it clumps up and looks terrible.  So I was stunned at the smoothness of the application of my BWC lipstick -- not only did it glide on with the perfect amount of pigment, it left my lips soft and moisturized.  And I kid you not -- the color lasted for hours!

The eyeliner also went on surprisingly smoothly for a pencil liner.  The color was dark and pigmented, and the line precise and tough to budge.  If you prefer something a little softer/smudgier they also carry a soft kohl pencil.  I absolutely loved the clean line and the budge-proof formula -- it was even gentle enough to line my waterline.  I've become accustomed to liquid liners due to their pigment and staying power but the eye defining pencil has convinced me give pencil liners another go.

BWC also offers a full make-up line including foundations, mascaras, eyeshadows, and more as well as a comprehensive skin care line which I can't wait to try out.  And best of all everything is pretty darned affordable.  Check out the site here.

The Giveaway:

Now the cool part: Beauty Without Cruelty has generously offered to give away a lipstick and eyeliner to my readers.  The rules are as follows:

1) Must be a GFC follower of this blog
2) Must "like" Beauty Without Cruelty on Facebook by clicking here and leave a comment on their wall saying that I sent you over (makes it easier for me to verify that you "liked" them).
3) Leave a comment with your e-mail address.

And of course you can earn additional entries by re-posting this giveaway on your blog, sidebar, twitter, and facebook. (1 extra entry each).  Just make sure to leave links in your comments.

That's it!  I will choose two winners at random -- one for the lipstick and one for the eyeliner -- and you'll get to pick the colors of your choice from their website.  The giveaway will run for two weeks (ends May 5th).  Good luck!

Deal of the Day: 

Take 50% off the entire stock of already heavily discounted products at  Use code "Birthday50" at checkout.  Ends Friday at midnight!


Chila Camomila said...

Name: Ana Oliveira

GFC: Chilacamomila


FB: Chilacamomila

Country: Portugal

xoxo **

Ashley Borysewich said...

Thanks so much! love your blog!

GFC: Ashley Borysewich
I also commented as Ashley Borysewich on their FB


Sarah Mar'atul Azizah said...

thanks for the giveaway dear ;D

-already following via GFC: Sarah Mar'atul Azizah
-like Beauty Without Cruelty on Facebook: Sarah Azhezha
-fb share:
email: zhe_zha at yahoo dot com

Tati Abaurre said...

Thanks for the giveaway! Love that the products are cruelty free and would love to give them a try :)

GFC: TatiAbaurre
FB: Tati Abaurre (liked and commented on their wall)

ct1980 said...

Hi there!
Facebook: Christine LOeffler-Torkos
Thanks and good luck to all:)

Tanya said...

WOOHOO another giveaway :P Hopefully I can win one of these hehe

GFC: Tanya

FB: Ta Ko

Stevie Marie said...

Lovely Giveaway!!
My Email Is

Stevie xoxox
ps i liked the FACEBOOK Page xox

Kawaiiberri92 said...

wow such a nice giveaway thank you

GCF: its either giselle or Jihae
FB: Giselle Ko

Alexandra said...

Lovely giveaway, dear!

GFC: Alexandra

Facebook: Alexandra Zeres

Mail: alexandrazeres@yahoo(dot)com

xoxo and Happy Holidays!

Hercy said...

GFC: Hercy
Mail: hercymonroe(at)yahoo(dot)com
Facebook: Hercy Monroe
posted it on my blog's sidebar also:

miha.ela said...

Name: Mihaela Pojogu
GFC: miha.ela
Mail: mihaela.mihordea at gmail dot com
FB: Mihaela Pojogu
Country: Romania

Daniela_24 said...

Hi :)
GFC's name: Daniela_24
Facebook name: Daniela Basílio
I shared on facebook:
Tweeted here:!/Daniela_B24/status/61389668956123136

DalaLuz said...

Hi, thanks for the head-up! I would love to join your give away! I now follow them on Facebook as Dala Luz, I follow you through GFC as DalaLuz, mail is lucia[at]erickerns[dot]com

doroffee said...

Hi! Thanks for the giveaway Hope it's international :). I follow you as doroffee, and I follow Beauty Wuthout Cruelty on fb as Dorottya Zsófia Bacsi-and I sent them a message :).

lexacd said...

Thanks for the great giveaway!

GFC: lexacd

e-mail: alexandra_digiorgio at comcast dot net

Facebook: like page under Alexandra DiGiorgio

Midori said...

Wow nice giveaway!!!
email puntoevirgola84[at]hotmail[dot]com

dinamo said...

Thanks for the giveaway! :)

GFC: dinamo
Facebook: Edina Kapitányné Tápai

swati said...

GFC: Swati

Like on fb: Swati Murti

mail id:

adelynush87 said...

GFC : adelynush87
facebook Lavinia-Adelina Calin
tweeted here!/adelynush87

Stavroula @drugstoreandbargainlover said...

How nice, please count me in :)

GFC : Stavroula @drugstoreandbargainlover
E-mail :
Facebook : Stavroula Plag
Blog sidebar post :

Thank you ;) x

Noniek said...
This comment has been removed by the author.
Happy Story said...

I follow you: Happy Story
posted about this giveaway here:
Blog sidebar post:
i don`t have facebook..i hope that`s not a problem
Thank you..!kiss

Get Style said...

Ohhh! Great giveaway! thanks
i do not have facebook
Follow:Get Style
Thanks so much.

Katherine said...

Very interesting....! I wonder if their more sustainable business practices led to better products, it seems like it. The colors look lovely by the way. Just discovered your blog and am a fan...followed you :) I'd love to hear about your journey on vegetarianism sometime!

Reous said...

I am a follower here: Reous
I liked the facebook page: Roula Madarou
I tweeted about this giveaway on twitter (!/reous/status/62915897609814019)

I hope I;ll win!

Daya, muito prazer... said...

facebook: Daiane Negretti
GFC follower: Daya, muito prazer

szkjan said...

hey enter me plz :)
GFC: szkjan
liked the page
fb: sadaf qureshi

Ms Bubu said...

Hi Kelly!

1) I follow as MsBubu
2) I like their FB page: Stephanie Gauthier B(...)
3) msbubu26(at)gmail(dot)com






Thank you!!

mary gavlik said...

great blog--follow you now.

Mgmommy0930 said...

I Follow you on GFC (Elizabeth or mgmommy0930)

Mgmommy0930 said...

I like BWC on Facebook

Mgmommy0930 said...

my email is mgmommy0930 (at)yahoo(dot)com

Mistery Shopping said...

hello! i follow you on GFC: ony_stanciu, e-mail, facebook Oana alexandra stanciu, blog

Sadi said...

Hi :)

GFC's name: Sadi


Facebook name: Sadia Latif

I Tweeted here:


RBL said...

Hi! I follow u via GFC as RBL
i liked the BWC FB page and left a msg as Mary N...

Hannah. said...

I follow as hannah.
I wrote on their wall and liked as Hannah Paton :)

I tweeted here (!/Hannah_Paton/status/65007536994131969) for an extra entry!

thanks xxx

my email is

Monik said...

1. Follow via GFC as Monik.
2. "Like" Beauty Without Cruelty on Facebook as Monika Lintang Retnani.
3. Tweet about this here.
4. Share this giveaway on Facebook here.

Kla505 said...

Great giveaway! :)
I'm kla505 on GFC

I also tweeted here!/kla505/status/65150238045900800


liz said...

Super Yayness ! I am so excited with this giveaway. I would like to participate in it.
Anw i am totally follower through Google Friend Connect name liz.
I already fan of Beauty Without Cruelty in FB name doki doki co :)
Here I spread words about your giveaway in my blog :
I spread words about giveaway in twitter here!/dokidokico/status/65308341408239616

Much Thankies for the chance dear
Good luck for me


Elenita said...

enter me please!
GFC: Elenita
Nick Facebook: Elenita Rodriguez


Helga said...

Hi!enter me please!

Facebook name:Helga Nagy

Thank you!

Larkin said...

GFC follower: k3lly_x

Email: hohohate (at) live (dot) com

Let me know if you need my facebook name and I'll provide it privately!

collifornia said...

GFC follower; collifornia
Email; holliister at gmail dot com

i "like" Beauty Without Cruelty/commented on their wall; colleen boudreau


OohLadyBeGood said...

Hi =) enter me please

GFC name: oohladybegood
I Liked Beauty without cruelty


Emily R. said...

I follow your blog

I liked their FB & commented

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Marcus Wellington said...

I was supposed to have a short story coming out this month in Daikaijuzine. But their February issue has been delayed until March. Sigh...I understand, though