See winners here.
I've been a vegetarian for about 16 years now. I mean if you want to get all technical, I started off vegan for a year, found it too difficult, went vegetarian for 2 years, and then eventually started eating fish. So I guess you can call me semi-vegetarian. My dream job from second grade until junior high was to become a veterinarian (And then I watched Mission Impossible and decided I wanted to become a field agent for the CIA). Plus I realized I didn't want to be the "evil doctor" that gives shots to dogs and puts them to sleep. Don't think I can handle being dreaded by dogs lol. Anyways point being -- I've always had a soft spot for animals.
So when I was contacted by Beauty Without Cruelty to try out their products, I was definitely intrigued and also felt a little ashamed for not looking into these kinds of products sooner. Beauty Without Cruelty was the very first cosmetics brand to eliminate animal testing (since 1963). As stated on their website their mission is to create "ethical, cruelty-free products that are made with natural, organic, and safe ingredients, are superior in performance, and are an exceptional value. All BWC color cosmetics are suitable for vegetarians and vegans, and are fragrance free. Nail colors are free of toluene, formaldehyde, and pthalates."
I picked out the the "black" eye defining pencil and the Natural Infusion Moisturizing Lipstick in "Tansy Tease" to try. The first thing I noticed was how gorgeous the packaging was. I would say comparable to Benefit or Too Faced -- very modern/girly in design.
So I'm not much of a lipstick wearer -- mostly due to my chronic dry lips. Every time I try and apply lipstick it clumps up and looks terrible. So I was stunned at the smoothness of the application of my BWC lipstick -- not only did it glide on with the perfect amount of pigment, it left my lips soft and moisturized. And I kid you not -- the color lasted for hours!
The eyeliner also went on surprisingly smoothly for a pencil liner. The color was dark and pigmented, and the line precise and tough to budge. If you prefer something a little softer/smudgier they also carry a soft kohl pencil. I absolutely loved the clean line and the budge-proof formula -- it was even gentle enough to line my waterline. I've become accustomed to liquid liners due to their pigment and staying power but the eye defining pencil has convinced me give pencil liners another go.
BWC also offers a full make-up line including foundations, mascaras, eyeshadows, and more as well as a comprehensive skin care line which I can't wait to try out. And best of all everything is pretty darned affordable. Check out the site here.
Now the cool part: Beauty Without Cruelty has generously offered to give away a lipstick and eyeliner to my readers. The rules are as follows:
1) Must be a GFC follower of this blog
2) Must "like" Beauty Without Cruelty on Facebook by clicking here and leave a comment on their wall saying that I sent you over (makes it easier for me to verify that you "liked" them).
3) Leave a comment with your e-mail address.
And of course you can earn additional entries by re-posting this giveaway on your blog, sidebar, twitter, and facebook. (1 extra entry each). Just make sure to leave links in your comments.
That's it! I will choose two winners at random -- one for the lipstick and one for the eyeliner -- and you'll get to pick the colors of your choice from their website. The giveaway will run for two weeks (ends May 5th). Good luck!
Deal of the Day:
Beautyticket.com. Use code "Birthday50" at checkout. Ends Friday at midnight!